I am a behavioral economist specializing in subjective well-being research. Recently, I have been most interested in four different areas of this field: (1) when and why do self-employment and entrepreneurship increase well-being, (2) what are the job characteristics in the craft sector that create a crafter identity and make work there so satisfying, (3) what role can volunteering, work in non-profit organizations and civic engagement play for well-being, and (4) how do one’s personal identity and green norms influence the relationship between well-being and pro-environmental behavior? I am also interested in the implications of behavioral economics on normative economics and policy-making (e.g. in the form of libertarian paternalism or “nudging”).