Bruno S. Frey was born in Basel, Switzerland in 1941. He studied economics at the Universities of Basel and Cambridge (UK); he earned his PhD (1965) and Habilitation (1969), at the University of Basel, where he was Associate Professor from 1970 to 2011. From 1970 to 1977 he was Full Professor at the University of Konstanz and from 1977 to 2012 at the University of Zurich. In 1990–1 he was Visiting Research Professor at the University of Chicago. Since 2004 he has been Research Director, CREMA – Center for Research in Economics, Management and the Arts, Zurich. From 2010 to 2013 he was Distinguished Professor at the University of Warwick, and from 2012 to 2015 he was Senior Professor at Zeppelin University, Friedrichshafen. Since 2015 he has been Permanent Visiting Professor at the University of Basel.

He holds honorary doctorates from five European universities in five different countries.

He is the author of Not Just for the Money; Economics as a Science of Human Behaviour; Arts & Economics; Inspiring Economics; Dealing with Terrorism – Stick or Carrot?; Happiness and Economics; Happiness: A Revolution in Economics; and Economics of Happiness. He is the co-author of The New Democratic Federalism in Europe; Successful Management by Motivation; and Honours versus Money: The Economics of Awards.

A more complete list of publications is available at http://www.bsfrey.ch.

Main Research Activities: Application of economics to non-economic fields such as politics (Economic Theory of Politics and International Political Economy), art, history, conflict, family and the extension of the model of human behaviour by integrating psychological and sociological elements, in particular Happiness Research and the Economics of Awards.