A new GLO Discussion Paper studies how instant online video sharing affects artists’ musical streams during the pandemic.

GLO Discussion Paper No. 1050, 2022

Online video sharing and revenues during the Pandemic. Evidence from musical stream data – Download PDF
by Mourelatos, Evangelos & Mourelatos, Haris

GLO Fellow Evangelos Mourelatos

Author Abstract: This study examines how instant online video sharing affects artists’ musical streams during the pandemic. On average, the use of the TikTok app significantly increases artists’ streams, by approximately 5%. This increase is even higher for male, European and dj Mag 2020 new entry artists.

GLO Discussion Papers are research and policy papers of the GLO Network which are widely circulated to encourage discussion. Provided in cooperation with EconStor, a service of the ZBW – Leibniz Information Centre for Economics, GLO Discussion Papers are among others listed in RePEc (see IDEAS,  EconPapers). Complete list of all GLO DPs – downloadable for free.

The Global Labor Organization (GLO) is an independent, non-partisan and non-governmental organization that functions as an international network and virtual platform to stimulate global research, debate and collaboration.

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