A new GLO Discussion Paper studies how instant online video sharing affects artists’ musical streams during the pandemic.
GLO Discussion Paper No. 1050, 2022
Online video sharing and revenues during the Pandemic. Evidence from musical stream data – Download PDF
by Mourelatos, Evangelos & Mourelatos, Haris
GLO Fellow Evangelos Mourelatos
Author Abstract: This study examines how instant online video sharing affects artists’ musical streams during the pandemic. On average, the use of the TikTok app significantly increases artists’ streams, by approximately 5%. This increase is even higher for male, European and dj Mag 2020 new entry artists.
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